Every day, more than 100,000 clients come to MSI for reproductive health services. We know about the services we provide, but service statistics alone cannot tell us the full story of a client’s journey.
For the past 15 years, MSI has utilised Client Exit Interviews to listen to women immediately after they have received a service, asking the questions that matter most. 250,000 clients have told us who they are, how they decide on reproductive health services, and whether the care they received protected their autonomy.
This brief follows the journey of clients who participated in MSI’s 2025 Client Exit Interviews, providing insights into how they first heard about a service, how they made decisions, what happened during their visit, and what changed afterwards. It illustrates what 2025 data tells us about access, quality and autonomy in clients’ own words.
