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Celebrate Choice Week

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    With reproductive choice, we can determine our own futures. This Choice Week, join us to #ChooseChoice.


    What is Choice Week?

    Choice Week runs from Monday 25th September – Friday 29th September and is all about the transformative power of reproductive choice

    September 26 is World Contraception Day and September 28 is International Safe Abortion Day. It’s a time of reflection, learning and action. It’s a moment to be bold. 

    World Contraception Day was launched with the vision that everyone who wants access to contraception can get it, by raising awareness of contraceptive options. International Safe Abortion Day was launched to campaign for global abortion rights, so that no abortion is unsafe and everyone has access to this essential healthcare.

    We bring these days together under Choice Week, to celebrate the transformative power of reproductive choice, inviting pro-choice people everywhere to #ChooseChoice on social media.

    This Choice Week, MSI Reproductive Choices is calling on the world to stand for abortion, in a year that our reproductive rights hang in the balance. 

    Read more about choice below, and take our three actions to support reproductive choice for everyone who needs it:

    1. LEARN more about choice 

    Scroll on to learn all about global reproductive choice.

    2. SHARE on social media

    Join the conversation on social media and tell the world why you #ChooseChoice. Our social media toolkit is here to help

    3. FUND abortion access

    Support someone to access life-changing contraception or abortion care by donating to global reproductive healthcare access.


    What is reproductive choice?

    Reproductive choice means the power to decide if or when to become pregnant, with access to sexual and reproductive health and rights, including contraception and abortion care.

    A world of opportunities opens when women and girls have choice. Reproductive choice protects health and saves lives. Choice supports access to education, it enables women to lead, and it helps build a more equal world for everyone. 

    When you give someone reproductive choice, you give them the power to determine their own future – and that benefits everyone.

    Why we need to #ChooseChoice in a pivotal year for reproductive rights 

    This year, reproductive choice is under attack. In January 2025, the US government reinstated the ‘global gag rule‘, which cuts off US funding for organisations that provide or advocate for abortion services. When this policy is in place, access to life-saving reproductive healthcare is reduced, clinics close, and rates of unsafe abortion rise.

    MSI responded immediately and made it clear we will never sign the gag rule. Our teams are now facing funding cuts, alongside many of our partner organisations, as we witness the devastating consequences of USAID being dismantled.

    We’re hearing from our teams that some countries in Africa no longer have enough contraceptive supplies to meet the demand of women and families. All while the US government plans to burn almost $10 million worth of contraception.

    At the same time, an anti-choice and anti-rights movement is growing in the UK and across the world, threatening to roll back our progress and access to essential healthcare. These groups recently spent no less than £100 million on their tactics in the UK.

    The threat to reproductive rights is happening right now around the world. This is the moment to stand up, speak out and #ChooseChoice.


    Choice supports women’s dreams

    To celebrate Choice Week, we asked three young women in Ghana: what are your dreams for the future? Where do you want to be in ten years? 

    These young women are future journalists, lawyers, business owners, and mothers. They each have a dream, a goal, a future path that they want to choose. 

    Watch them candidly share their hopes for the future and why reproductive choice is helping them get there.

    Three actions needed to support abortion access:

    Working for more than 45 years as an abortion provider across the world, we know a thing or two about what’s needed to protect and advance abortion access. We’re working closely with governments, decision-makers, and partners to dismantle barriers and expand access.

    Abortion is a safe and common medical procedure—nearly 1 in 3 pregnancies end in abortion worldwide. Yet there’s still plenty of misinformation, often driven by stigma and anti-choice groups. Everyone has a part to play to normalise abortion and communicate about it in a way that helps end the stigma — especially our leaders, media, and people with a platform. Find out how.

    Abortion is essential healthcare and, like any other type of healthcare, it needs long-term funding. Especially for poor and marginalised communities who are the hardest hit by abortion restrictions. Your support can help.

    Here’s how to #ChooseChoice with us

    LEARN more about the transformative power of choice

    Take a moment this week to learn something new about reproductive choice and share it with your friends. A good starting point is our page on why choice matters.

    SHARE and tell us why you #ChooseChoice

    Smashing stigma starts with people normalising reproductive healthcare like abortion. Conversations online can inform and inspire people 💙 And our social media toolkit is here to help.

    FUND access to reproductive healthcare by donating today

    There’s no better way to #StandForChoice than to back abortion and contraception access with a donation. You can also sign up to give a monthly contribution. Give someone choice today.