MSI choice app, now available on Play Store

Digital health   |   24 July 2019   |   1 min read



At MSI, we trust women to make the best choices about their own reproductive health. With our new Choice app, women can find the best contraceptive method for their lifestyle and body – now available on Play Store.

The app builds in key questions on lifestyle, preferences and needs, taken from the outcomes of our Women’s Insights study which gathered insights from 7,000 women across 6 countries. The algorithm ranks the methods based on best fit as well as efficacy of method, and shows the user a personalised list of pros and cons for each method based on the responses.  

The guidance in the app is based on the World Health Organisation’s contraception guidance (the family planning Medical Eligibility Criteria), ensuring women can make a choice that is safe for their situation.



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